I have looked at other pages belonging to other mainstream artists and they are all pretty similar when it comes to the stuff they are selling. Below are more examples...
This is a website you can order clothes from Chiddy Gang. The prices here differ to the prices of clothing on the Eminem website. This is because Chiddy Bang are a one season type of group who peak with one or two songs. The prices for their branded clothing therefore are different.
Here is a screen shot of Wiz Khalifa who is really famous. The thing that differs on this website is the price and the variety of products. There isn't a wide range of t-shirts which you can chose from and as you can see there is no evidence of clothing for women. The prices of these clothes vary from £14.99 and £23.99.
What many artists do is they usually give something to the audience if they order from their official website and they go over a certain amount of money. Below is a picture showing stickers which I got when I ordered from a website of a polish music label, PROSTO. I follow the label on Instagram and yesterday they have posted that if you make an order over, lets say £40 you will recieve a standard bunch of stickers which comes with every order, AND a free key chain. This is a good marketing strategy because it gives a little more to the targeted audience and they like to get free stuff from their favourite label, artist, singer etc.
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