Marketing Strategies Presentation

Yesterday, Friday 15th November me and Matt presented to the class the marketing strategies for Master Zig TC. The character was made up by our teacher Miss Thrasher and we got into our groups and chose our desired character that we would market for.

We chose Master Zig TC because he was constructed to be an underground rapper. We did this because he was the closest we could get to when it came to the genre we decided to work in.

Marketing a mainstream star compared to an underground rapper is very different and on the poster below we wrote down our marketing points.

Marketing Strategies Master Zig TC 

We were quite lucky to see the differences in marketing in class. This is due to the fact that everybody else had a mainstream artist to market for and because we had an underground artist, it was a bit of a twist. 

Master Zig TC would definitely have a facebook account. This account wouldn't be accessable to any manager of Zig TC- it would only be accessable by himself. Facebook, Twitter, Myspace and Instagram would definitely be used by him in order to spread the word around about himself and his rap. He would post pictures of himself on these pages and these would be more private, every day, day-to-day outtakes from his life. A mainstream star wouldn't be doing that because everything is monitored by their manager. On Youtube for example, he would be posting v-logs and videos from underground gigs and rap battles he was involved in or attended as well as his songs.

The way he would be recognised in the 'underground' is printed flyers and leaflets about upcoming events that he would be taking part in, whether it's supporting a mainstream artist or just doing rap battles in a club.

At the start I thought that there wouldn't be anybody that would market Master Zig TC but I realised that underground artists do this themselves.

'Your Music Genre' Questionnaire- classwork 12/11/13

In today's lesson our task was to construct a questionnaire for audience who listen to music. This is what I came up with…

My music genre survey

I've decided to arrange this survey into two columns as it's easier for the audience to complete the questionnaire. The important thing is that the audience don't feel like the survey/ questionnaire is endless. Therefore having a survey constructed on one side of a sheet of paper is much easier for them to complete and assures that they will not stop half way because it has too many questions. 

I also included mixed types of questions and a range of ways to answer these questions. I have included a lot of closed questions where the audience are required to only tick one box. Instead of including only 'yes' or 'no' answers I also constructed a question which allows the audience to decide for themselves. This question includes a scale from 1-5 and enables them to be free with their option. On a number of times some people will not be able to decide whether they should put a cross on 3 or 4, at this point they may choose to draw the cross in between the two numbers. The difference of having a different way to answer a question captures the persons attention more as it's a different sort of answer and makes ten concentrate more on what feedback they will leave. I didn't want the questionnaire to be constructed of all closed questions so I also included questions where the reader will be able to express themselves in writing. When the audience have a chance to express themselves then they feel that they have something to say and that they are not being limited to answering only 'yes' or 'no' questions. 

Goodwin

Goodwin’s music video analysis

Andrew Goodwin writing in ‘Dancing in the Distraction Factory’ (Routledge 1992)

1. Music videos demonstrate genre characteristics
(e.g. stage performance in metal video, dance routine for boy/girl band).

2. There is a relationship between lyrics and visuals
(either illustrative, amplifying, contradicting).

3. There is a relationship between music and visuals
(either illustrative, amplifying, contradicting).

4. The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work (a visual style).

5. There is frequently reference to notion of looking (screens within screens, telescopes, etc) and particularly voyeuristic treatment of the female body.

6. There is often intertextual reference (to films, tv programmes, other music videos etc). 

Commenting on specific genre. Each genre has it's own style, relationship between lyrics and the visuals. As well as editing to pace of music desired, patterns of looking for example voyeuristic; scopophylic.

A successful music video

Advanced Portfolio- Classwork

In today's lesson we learned the star image in a music video. We compared two very well known artists. For example, I noted down some ideas about four different people.

1. Billie Joe Armstrong
   expressionist, unpredictable, rebellious, open minded, controversial, points out what he hates in our world, politically and socially, confident, unique
2. Lady Gaga
   extravagant, expressionist, extraordinary, unique, unusual, unpredictable, out of control, revealing, proud, meaning behind her dressing
3. Adelle
   lady, quiet, competent, conserved, stylish, settled, straight, simple, reserved
4. Eminem
   controversial, open minded, unpredictable, rebellious, all over the place, proud, confident, culture, focuses on rap, serious, autobiographical evidence in his rapping

'A star is an image constructed from a range of materials'  ~Richard Dyer 1979

Music Video Analysis - Goodwin 2

Relationship between the lyrics and what is on screen.

Music video demonstrates special editing effects. Eg. making heads of 'main protagonists' bigger which seems cartoon like.

Demonstrates genre characteristics through: clothing, rap genre: showing the standard hierarchy of events from young to adult- the journey, performance is the usual rap performance with main characters rapping on screen outside as well as indoors but they are breaking the fourth wall by rapping to the camera which is another standard in rap music videos. No dance routine. The routine is only the skateboarding and what the events that follow will show. 

The relationship between the lyrics and what is on screen is throwbacks to actions that show bodies of kids with adult heads. Which is an unusual editing effect but makes the clip be remembered by the audience. This is good because it shows a tight link between the lyrics and the rappers. 

Relationship between the music an visuals can be notices at basic music claps and drums and sometimes the visuals change and sometimes they don't. 

Goodwin Theory

Goodwin’s music video analysis

Andrew Goodwin writing in ‘Dancing in the Distraction Factory’ (Routledge 1992)

1. Music videos demonstrate genre characteristics
(e.g. stage performance in metal video, dance routine for boy/girl band).

2. There is a relationship between lyrics and visuals
(either illustrative, amplifying, contradicting).

3. There is a relationship between music and visuals
(either illustrative, amplifying, contradicting).

4. The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work (a visual style).

5. There is frequently reference to notion of looking (screens within screens, telescopes, etc) and particularly voyeuristic treatment of the female body.

6. There is often intertextual reference (to films, tv programmes, other music videos etc). 

Commenting on specific genre. Each genre has it's own style, relationship between lyrics and the visuals. As well as editing to pace of music desired, patterns of looking for example voyeuristic; scopophylic.