Music Video: Rap Genre: Moodboard

Here is a mood board which shows all the interesting shots and ideas we are going to explore whilst filming for our music video. Hopefully we will use most of these ideas and present them in the post production process.

Animatic for 'Chiddy Bang- Opposite of Adults'

Here is the animatic of our storyboard for Opposite Of Adults

Marketing an artist

When marketing an artist a really good idea is also to produce stickers. A record label in Poland, 'PROSTO' has done this to promote themselves as a label. They also do this for their artists. If I was to further market for chiddy bang I would definitely do this and add stickers for chiddy bang to CD'S for free..

8 Panel Digipack

I thought that I could include this in my research. This album is from a polish rapper called, SLON. It demonstrates very interesting visual design techniques. I like it because of the cut out scissors in the middle of a box which holds the digipack. This is interesting visually and I would definitely like to do this with my digipack but I wouldn't decide on it unless it had a very specific and good idea behind it. 

Jewel Case

Above I have presented couple shots of recently released rap album in Poland. It's all done in monochrome and for a CD album it's unique and unusual. It's all black and white and fits with the title and the idea of the album which once translated mean 'black white magic'. I really like this digipack, to me it looks as if it's made to create illusions which is what black magic is meant to do.
The thing i like the most from this jewel case is the fact that the artists aren't on the cover of the album. They have however included their eyes in the front which is really effective and looks really good with the lines which go  in different directions.

First Day of Filming

Yesterday, on the 21st of January, me and Theo went down to the estate in Roehampton and started the first day of filming.

Our original plan was to film his brother play football with his team but he didn't want to go, so we weren't going to force him as he is only little. Also because these kids are very young we wouldn't have permission to film them all together.

As this didn't work out for us, we first went down to the bottom of Theo's block in order to see how it would be when we would be filming between these columns. We found that it was too dark and so we moved to the next block.

As you can see in the pictures below everything was clearer due to the fact that there was more light, but we would still benefit with some more lights. (Eg Matt's car)

After that we went down to the youth club and filmed young kids play basketball. We were lucky and three of the older boys said they would help us as well. Below are the some pictures showing us filming the older guys.

When we filmed the younger boys it wan't so easy. Me and Theo decided we have to get the boys to play in a certain area so that when the camera isn't hand held, it can capture everything that's happening. So I got the boys together and showed them lines on the basketball court and told them where they can go and which lines they shouldn't cross whilst playing. This was quite easy at first but with time, seeing as they were only kids, they got carried away and forgot about our rule. We let them carry on because we wanted to capture the moments when they are fighting over the ball and when they are running around being themselves.

After that we decided we were going to have a little bit of structure to the whole thing. We asked the older boys to play in front of the wide graffiti board because it gave us a nice shot.

Overall, we found the day fun. It showed us what we have to expect from the weather, time of day and locations.

Music Video Director: Mark Romanek